Web Marketing: What does it mean to optimize a website for conversions?

There’s a lot of media hype about “driving traffic” to your website or “search engine optimization” services…but few people talk about what to do with the traffic once it comes to your website or landing page.

It sounds silly, but many folks forget that once you have people on your website, the next step is encouraging them to engage with you. Whether it’s to buy a product, read something or leave an email, you most likely want them to do something.

If you spend a lot of money on SEO or advertising for your website but the site design itself isn’t optimized so that people want to STAY on your site…then your money spent is a total waste.

Here I discuss 3 key points to consider for optimizing a website for conversions (that is, getting people to take action and engage with you).

Web Marketing: What does it mean to optimize a website for conversions? was originally published on Adrenaline Digital Marketing

Published by adrenalinedigitalmarketing

Hi, I'm Stephen Brown. I am the person behind the scenes here at Adrenaline Digital Marketing. In case you're wondering where the Adrenaline part came from, that's my user name on the Warrior Forum where I got my start in marketing. I've adopted that for my "Pen Name" if you will. I have been involved in Internet marketing for around 9 years now, first as an affiliate marketer. I make a living by doing Custom WordPress Development for local businesses plus an occasional IM client. At iDevelop WP, https://idevelopwp.com I sell WordPress plugins I've created for myself that many find very useful for marketing. Resale rights products have always been a good source of extra income for me. These days I sell resale rights products from my site at https://resalerights4sale.com/sales along with an offer on Warrior+ every now and then. I started this blog to share some of the experience and knowledge that I've gained over the years during my marketing journey. The content you will find here is a result of many lessons learned the hard way. Hopefully I can save you some time, effort and pain on your journey.

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Create your website with WordPress.com
Get started
%d bloggers like this: