How Retargeting Ads Work | Retargeting Pixels & The Remarketing Cookie Process

How to set up remarketing campaigns in Google AdWords is a question most marketers ask. In this video, I walk you through the retargeting ads process from a technological perspective, and you’ll get a deeper understanding of what retargeting is and how it works.

Retargeting works by placing a smart pixel on your website or landing pages. AdWords provides you with your remarketing pixel, and third party remarketing providers like AdRoll and Criteo will also provide you with your remarketing pixel to be placed on your site.

The retargeting pixel on your site will drop a cookie on your visitors’ browser. Through the process of cookie syncing, you will be able to target your previous website visitors and show them ads as they continue to browse the web based on their previous behavior on your website.

Retargeting ads are one of the most effective ways to advertise your products and services and to get your abandoning website traffic to come back to your site and convert at the right time and with the right message.

Retargeting ads with Google AdWords remarketing campaigns are an excellent way for you to increase the effectiveness of all your marketing campaigns.

How Retargeting Ads Work was originally published on Adrenaline Digital Marketing

Published by adrenalinedigitalmarketing

Hi, I'm Stephen Brown. I am the person behind the scenes here at Adrenaline Digital Marketing. In case you're wondering where the Adrenaline part came from, that's my user name on the Warrior Forum where I got my start in marketing. I've adopted that for my "Pen Name" if you will. I have been involved in Internet marketing for around 9 years now, first as an affiliate marketer. I make a living by doing Custom WordPress Development for local businesses plus an occasional IM client. At iDevelop WP, https://idevelopwp.com I sell WordPress plugins I've created for myself that many find very useful for marketing. Resale rights products have always been a good source of extra income for me. These days I sell resale rights products from my site at https://resalerights4sale.com/sales along with an offer on Warrior+ every now and then. I started this blog to share some of the experience and knowledge that I've gained over the years during my marketing journey. The content you will find here is a result of many lessons learned the hard way. Hopefully I can save you some time, effort and pain on your journey.

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