Sales Funnels Stages and the Value Ladder

Understanding the Life Time Value of a customer is very important and far too often overlooked, Russell Brunson’s book Dot Com Secrets covers this in-depth, but I will do my best to explain here and in this video.

Before we move on to the Life Time Value ladder, it’s important to understand that is takes a really good funnel to achieve this, and that’s why I recommend using Clickfunnels for your LTV Ladder, or least to get your customers in the front end.

Building a really good irresistible offer on the front end of your funnel and getting that email optin is the first part, but you should continually offer value and place new offers in front of your customers, each step of your funnel is to entice your customer to take the next step in the funnel, slowly but surely increasing the profit you can make along the way, Clickfunnels does this extremely well, and if you have ever bought a product through Clickfunnels would have experienced this first hand.

However is important to remember the value of a customer even if they don’t optin to your most expensive product or service, so long as you have captured an email or made such impression on your customer, they should be loyal and come back again and again.

As you will see in the video, you may have 100 people optin at the front end of your offer, and only a small percentage may end up buy your high end expensive offer, but you can break this into the Life Time Value overall.

Too many businesses make the mistake of not wanting to give away free products or services because they believe it’s not worth the return, but this couldn’t be more wrong, if you build trust and relationship with your customer right from the very start then even if you only make a very small profit and in some cases none on front end, you can guarantee that they will come back for more, and that’s when you can upsell and offer them your high end products or services, again this is called the Life Time Value, and it’s all about how you set up your funnel.

Sales Funnels Stages and the Value Ladder was originally published on Adrenaline Digital Marketing

Published by adrenalinedigitalmarketing

Hi, I'm Stephen Brown. I am the person behind the scenes here at Adrenaline Digital Marketing. In case you're wondering where the Adrenaline part came from, that's my user name on the Warrior Forum where I got my start in marketing. I've adopted that for my "Pen Name" if you will. I have been involved in Internet marketing for around 9 years now, first as an affiliate marketer. I make a living by doing Custom WordPress Development for local businesses plus an occasional IM client. At iDevelop WP, I sell WordPress plugins I've created for myself that many find very useful for marketing. Resale rights products have always been a good source of extra income for me. These days I sell resale rights products from my site at along with an offer on Warrior+ every now and then. I started this blog to share some of the experience and knowledge that I've gained over the years during my marketing journey. The content you will find here is a result of many lessons learned the hard way. Hopefully I can save you some time, effort and pain on your journey.

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