Facebook Retargeting Ads is one of the cheapest and best way to get conversions on your website so
in this video, I will show three easy steps to set up your Facebook Retargeting Ads.
1. Install The Pixel
– Go to pixels, Click Add Data Source, Assign a Pixel name and put in the URL of your website. Click create then select “Use an Integration or Tag Manager”, choose a partner, in my case Shopify,
Just follow the instructions as it will walk you through on what to do. Copy your pixel ID then go to Shopify. In Shopify, Go to Online Store, select Preferences, and paste the Pixel ID to the Facebook Pixel ID area.
2. Create an Audience
Once your pixel is activated and correctly working, it will collect an Audience and to make sure that it does that accordingly, you need to customize it. To do that, go to Audience under Assets, click Create a Custom Audience. What I would suggest is that you create an Audience for everyone who visited your website in the past 30 days and assign a name to it. Then, create another audience for everyone who purchased from your website in the past 30 days.
3. Create the campaign
Go to Ads Manager, Click create and if it gives you a pop up, select Guided Creation so you can learn more about your options. Assign a name for your campaign, click continue then select the Custom Audiences you have created. What I recommend is that you select the Audience for everyone who visited your site in the past 30 days then Exclude the other custom audience that you have for everyone who purchased in the past 30 days. Upload an Image and make sure that your image does not have too much Text because Facebook may end up not showing your Ad or they will penalize you if it does. Paste the URL of the site where they can purchase your product not the URL for your site’s homepage. Put in the budget that you are comfortable with but I recommend you put in $5, click continue. You also have the option to edit the placement to customize as to where you want your Ads to be seen, it can be shown on the feeds, right column, stories, Instagram and it is completely up to you if you want to unchecked any of the other options. Just make sure to do some research about these options if you’re not very familiar with them. Once you’re done, click confirm. You also have the option to edit your campaign anytime you want to by clicking Edit under the campaign name. Once you are done with all the changes, click Publish then your Facebook Retargeting Ad is good to go. All that can be done in just 5 minutes.