What is a Value ladder? How can you use this technique to scale your sales and marketing funnel exponentially?
Organisations often have the wrong perception how to align sales and marketing. You can build up way more quality leads if your sales teams can call and share valuable content and tools than just asking straight for a meeting. People need to TRUST you before you can close any deal. The best way to do this is to have sales give input in the material marketing needs to produce. This is exactly what a value ladder does. Also, it will also give you an up-sell opportunity at every step.