Scale your Sales and Marketing funnel with Value Ladders
What is a Value ladder? How can you use this technique to scale your sales and marketing funnel exponentially?
Organisations often have the wrong perception how to align sales and marketing. You can build up way more quality leads if your sales teams can call and share valuable content and tools than just asking straight for a meeting. People need to TRUST you before you can close any deal. The best way to do this is to have sales give input in the material marketing needs to produce. This is exactly what a value ladder does. Also, it will also give you an up-sell opportunity at every step.
Hi, I'm Stephen Brown. I am the person behind the scenes here at Adrenaline Digital Marketing. In case you're wondering where the Adrenaline part came from, that's my user name on the Warrior Forum where I got my start in marketing. I've adopted that for my "Pen Name" if you will.
I have been involved in Internet marketing for around 9 years now, first as an affiliate marketer. I make a living by doing Custom WordPress Development for local businesses plus an occasional IM client. At iDevelop WP, https://idevelopwp.com I sell WordPress plugins I've created for myself that many find very useful for marketing.
Resale rights products have always been a good source of extra income for me. These days I sell resale rights products from my site at https://resalerights4sale.com/sales along with an offer on Warrior+ every now and then.
I started this blog to share some of the experience and knowledge that I've gained over the years during my marketing journey. The content you will find here is a result of many lessons learned the hard way. Hopefully I can save you some time, effort and pain on your journey.
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