Branding Basics— How To Build Trust In Your Brand

How do you get your audience to trust your brand? How do you turn your audience into fans? Creating purpose-driven stories, experiences, brands with Alex Antolino.

Standing out in a crowded marketplace is more important than ever. The best way to accomplish that is to build a meaningful, recognizable brand for your business. A brand needs to build trust with their audience so the audience can see that.

In this video Alex and Matthew talk about how to get more personality into your brand. When brands begin to be like people, than your brand becomes more than just something that sells a product or service.

0:36 – How does a brand develop Trust?
01:36 – How to build trust with a person – Ability
01:50 – How to develop benevolence, do you care?
01:57 – What integrity means when building trust
02:18 – Look at brands like you look at people
02:29 – Identity – How does the brand look and talk to its customers?
02:39 – Your brands identity is more than just the logo
03:20 – How to get fans
04:05 – How should you talk to your customers as a brand?

3 things you need:

Branding Basics— How To Build Trust In Your Brand was originally published on Adrenaline Digital Marketing Blog

Published by adrenalinedigitalmarketing

Hi, I'm Stephen Brown. I am the person behind the scenes here at Adrenaline Digital Marketing. In case you're wondering where the Adrenaline part came from, that's my user name on the Warrior Forum where I got my start in marketing. I've adopted that for my "Pen Name" if you will. I have been involved in Internet marketing for around 9 years now, first as an affiliate marketer. I make a living by doing Custom WordPress Development for local businesses plus an occasional IM client. At iDevelop WP, I sell WordPress plugins I've created for myself that many find very useful for marketing. Resale rights products have always been a good source of extra income for me. These days I sell resale rights products from my site at along with an offer on Warrior+ every now and then. I started this blog to share some of the experience and knowledge that I've gained over the years during my marketing journey. The content you will find here is a result of many lessons learned the hard way. Hopefully I can save you some time, effort and pain on your journey.

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