Establishing Trust and Rapport in the Marketing Process

Establishing trust and rapport with your prospects is critical in the marketing process. No one is going to buy a product from a company they don’t trust. Similarly, they won’t hire a company to perform a service for them, such as landscaping or remodeling, if they don’t have trust and rapport with them.

There are a lot of things that can build trust between a prospect and your company. You can make sure there is an office mailing address on each postcard. This shows the prospect that you have an established operation. If you have been in business for a long time, putting how long you have been serving your customers will help build trust. Adding pictures of yourself or your staff (not fake stock photos) will add a personal connection and establish trust. These are just a few examples. We have to include these measures into the marketing process to convert the most prospects into customers.

Establishing Trust and Rapport in the Marketing Process was originally published on Adrenaline Digital Marketing Blog

Published by adrenalinedigitalmarketing

Hi, I'm Stephen Brown. I am the person behind the scenes here at Adrenaline Digital Marketing. In case you're wondering where the Adrenaline part came from, that's my user name on the Warrior Forum where I got my start in marketing. I've adopted that for my "Pen Name" if you will. I have been involved in Internet marketing for around 9 years now, first as an affiliate marketer. I make a living by doing Custom WordPress Development for local businesses plus an occasional IM client. At iDevelop WP, I sell WordPress plugins I've created for myself that many find very useful for marketing. Resale rights products have always been a good source of extra income for me. These days I sell resale rights products from my site at along with an offer on Warrior+ every now and then. I started this blog to share some of the experience and knowledge that I've gained over the years during my marketing journey. The content you will find here is a result of many lessons learned the hard way. Hopefully I can save you some time, effort and pain on your journey.

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