What Is Pre Selling?

In traditional marketing, pre-selling refers to closing a sale on a product or item before the item is in inventory. In some cases, products are even pre-sold before they are manufactured. This is a common tactic used by the likes of Apple, Microsoft, and even major car manufacturers. The idea is simple. Create buzz about a product before consumers get to see it to increase interest and thus sales.
Believe it or not, you can pre-sell products and services on your website. All you have to do is create interest on the part of the buyer and foster trust. By creating interest and trust before consumers even know that you are selling them a product, you help to build the impression that you and your product are a “known quantity.” As the saying goes, you need to “sell the sizzle, not the steak,” which is to say that you need to sell a concept (your trustworthiness and thus the product’s quality) rather than try to sell the product simply on its merits. Of course, pre-selling is easier said than done. Here are some tips on how to pre-sell to website visitors.

What Is Pre Selling? was originally published on Adrenaline Digital Marketing Blog

Published by adrenalinedigitalmarketing

Hi, I'm Stephen Brown. I am the person behind the scenes here at Adrenaline Digital Marketing. In case you're wondering where the Adrenaline part came from, that's my user name on the Warrior Forum where I got my start in marketing. I've adopted that for my "Pen Name" if you will. I have been involved in Internet marketing for around 9 years now, first as an affiliate marketer. I make a living by doing Custom WordPress Development for local businesses plus an occasional IM client. At iDevelop WP, https://idevelopwp.com I sell WordPress plugins I've created for myself that many find very useful for marketing. Resale rights products have always been a good source of extra income for me. These days I sell resale rights products from my site at https://resalerights4sale.com/sales along with an offer on Warrior+ every now and then. I started this blog to share some of the experience and knowledge that I've gained over the years during my marketing journey. The content you will find here is a result of many lessons learned the hard way. Hopefully I can save you some time, effort and pain on your journey.

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