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What is Retargeting?

Retargeting, also known as re-marketing, works by keeping track of people who visit your site and then displaying your retargeting ads to them as they visit other sites online.

Let’s say a person visits the appointment booking page on your website after clicking on a Google Ad, but doesn’t book and ends up leaving your site.

Are they lost forever?


For up to three months (the legal limit) you can display banner ads to them on just about any website on the internet. Every time they see your ad, your brand gains traction and more recognition, making it more likely they will buy from you.

So what do you put on the banner ad to make them click?

1. Your logo, so they remember your brand & your value statement, which should be the same as the landing page they abandoned and will go to when they click the ad.

2. A call-to-action, like a big orange button that reads “Book Now”. And it has been proven to work.

On average marketers who use retargeting make ten dollars in sales for every dollar they spend.

What is Retargeting? was originally published on Adrenaline Digital Marketing Blog


Published by adrenalinedigitalmarketing

Hi, I'm Stephen Brown. I am the person behind the scenes here at Adrenaline Digital Marketing. In case you're wondering where the Adrenaline part came from, that's my user name on the Warrior Forum where I got my start in marketing. I've adopted that for my "Pen Name" if you will. I have been involved in Internet marketing for around 9 years now, first as an affiliate marketer. I make a living by doing Custom WordPress Development for local businesses plus an occasional IM client. At iDevelop WP, I sell WordPress plugins I've created for myself that many find very useful for marketing. Resale rights products have always been a good source of extra income for me. These days I sell resale rights products from my site at along with an offer on Warrior+ every now and then. I started this blog to share some of the experience and knowledge that I've gained over the years during my marketing journey. The content you will find here is a result of many lessons learned the hard way. Hopefully I can save you some time, effort and pain on your journey.

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