Tips covered in video:
Tip #1 – Use a good cart. Shopify, WooCommerce, BigCommerce
Tip #2 – Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video
Tip #3 – Schema markup for google rich cards (schema markup testing tool)
Tip #4 – Optimize your product feed via Google Merchant center
Tip #5 – Run Google shopping ads
Tip #6 – Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram
Tip #7 – Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand.
Tip #8 – Invest in social media management, build an organic following.
Tip #9 – Automate email marketing (holiday, birthdays) and send end of month promotions.
Tip #10 – SMS VIP deals
Tip #11 – Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service
Tip #12 – create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon.