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HOW TO GROW A DEDICATED AUDIENCE | Tips on Creating a Strong Target Audience

Creating a target audience is one of the most overlooked, yet most powerful, marketing tactics. Many companies and entrepreneurs fear that targeting an audience excludes other people (who aren’t technically in their target group) from consuming their business. SO NOT TRUE. Any good marketing strategist knows that you can’t catch everyone, so the more refined your target, the better. In this video, I explain the power of effectively targeting your audience to help you weed out competition and generate more business. I give you the top three steps to determining the audience you dream to build.

1. Write down your identity factors — What makes you, you?
2. Write down your interests and passions.
3. See how you can combine your identity factors and interests
**Layering your audience is the best way. Ie. If you love African-inspired fashion and dogs, you may begin an African-inspired dog clothes line — instead of just doing a general fashion blog**

Tips on Creating a Strong Target Audience was originally published on Adrenaline Digital Marketing Blog


Published by adrenalinedigitalmarketing

Hi, I'm Stephen Brown. I am the person behind the scenes here at Adrenaline Digital Marketing. In case you're wondering where the Adrenaline part came from, that's my user name on the Warrior Forum where I got my start in marketing. I've adopted that for my "Pen Name" if you will. I have been involved in Internet marketing for around 9 years now, first as an affiliate marketer. I make a living by doing Custom WordPress Development for local businesses plus an occasional IM client. At iDevelop WP, I sell WordPress plugins I've created for myself that many find very useful for marketing. Resale rights products have always been a good source of extra income for me. These days I sell resale rights products from my site at along with an offer on Warrior+ every now and then. I started this blog to share some of the experience and knowledge that I've gained over the years during my marketing journey. The content you will find here is a result of many lessons learned the hard way. Hopefully I can save you some time, effort and pain on your journey.

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