WP Site Accessibility Solution

Own A Site That Gets US Traffic? Then What You Don’t Know Could Cost You $50,000!

Stephen Brown here and I want to take a moment to talk to you about something very important to anyone who has a website that gets traffic from the US. I’m talking about Accessibility.

There is a law that was passed quite a few years ago called the Americans With Disabilities Act it’s commonly known as the ADA. The law deals with requirements for making public resources available to those suffering from disabilities such as blindness, seizures or epilepsy, basically any physical disability that prevents them from doing things as most others can.

When most of us of think of compliance to this law, (myself included until very recently) we think of things like wheelchair ramps for places with stairs and things like that.

In fact, the ADA covers far more than that. Like what, you ask? Well how about pretty much the entire Internet. According to the ADA, anyone who creates a site that targets US residents is responsible for making sure that the site is fully accessible.

Not complying with Section 508 of the Department of Justice’s ADA Standards for Accessible Design could expose your company to hefty fines, the risk of expensive criminal and civil litigation and give your company a bad reputation with the disabled.

Websites that don’t meet WCAG 2.1 AA accessibility standards can be fined up to $50,000 for an initial violation and up to $100,000 for a second, plus the possibility of paying even more for any compensation of damages awarded in a court case.

Unlike the GDPR where you are notified of a violation and given a chance to comply before you are fined the ADA fine for a first offense is non negotiable. No warning, just a notification that you are in violation and have been fined.

If that alone isn’t enough enough to motivate you to become compliant then how about the potential revenue you’d be missing out on by ignoring one fifth of the total US population? According to the Center For Disease Control (CDC) one in five people living within the US have some sort of disability.

Several big brands have already been sued because of accessability issues with web based content.

Which is a shame, because there’s an awesome resource available to all site owners that can solve the problem with ease.

UserWay.org has produced a widget that works with all major content management systems and even HTML sites to instantly make your site ADA compliant. There is no cost, you simply create a free account on their site then grab the appropriate widget for your site.

Watch the video to see how easy it is for WordPress users.

Finding Products To Promote With Affiliate Marketing

Where to Find Products to Promote As An Affiliate

There are so many different products for you to choose from to promote as an affiliate marketer. It’s important to choose wisely because choosing the right product can make you more money. At the same time, there’s no crystal ball that will tell you exactly how much money you can earn if you choose X product.

That’s why a lot of affiliate marketing is trial and error. You might think a certain product will be a runaway hit… but it might not turn out that way at all. While another product you thought would be a total dud sells like gangbusters. That’s half the fun of it. And as you become more experienced with affiliate marketing, you’ll start to learn what works and what doesn’t work… almost instinctively.

What’s Your Niche?

Your niche is the first consideration in choosing a product. Your niche will determine what kind of products you should look for to promote.

Some niches lend themselves better to physical products. You might do a lot better promoting products from sites like Amazon.com and Walmart.com and CJ.com than you would digital products.

In other niches, digital products are the way to go. Your niche might respond particularly well to info marketing products, for example.

What Does Your Audience Really Want?

As always, your customers have to be at the top of your mind. While you’re not directly creating the products you’re going to promote, you have to make sure there’s a message to market match as an affiliate.

This means immersing yourself in your niche. Join in with people on blogs, social media, forums, and so on. Figure out what people need and want so you can promote the right things.

Facebook groups can be a great asset here. Find some groups on FB that are related to your niche and make sure you set yourself to get notifications when a new post is made in the group. Then, when someone posts, pay attention to the comments and be sure to add helpful advice etc. Don’t try to directly promote in someone else’s group, that will get you banned from most groups.

What Are People Already Buying?

One of the best things you can do for yourself as an affiliate is to figure out what people are already buying in droves in your niche. There are bound to be ebbs and flows for what people buy in your niche.

What’s hot right now? If something is super-hot and is flying off the shelves, then you probably want a piece of that as an affiliate. You either want to promote that super-hot item or you want to promote something that is directly related to it.

Consider what’s evergreen. There are certain products out there that will always sell well among the people in your niche because they are always what people need.

Scout Affiliate Networks

One thing you can do to find great products to promote as an affiliate is to scout affiliate networks. You can go to Amazon.com and see what kind of products are being sold there for example. You can be an Amazon associate and promote anything that’s on the Amazon website.

You can also go to affiliate networks like CJ.com or ShareASale.com. Many great companies join up with these websites and you can promote their products and services and earn a great commission for it.

If you plan to promote digital products, then go to sites like JVZoo.com, ClickBank.com, Nanacast.com, and WarriorPlus.com

Depending on which niche you’re in, you can find some absolutely fantastic digital products and electronic products that will convert really well for you.

Do Some Google Searches

Another thing you can do to find great affiliate products to promote is do some simple Google searches. You can often find products to promote that are less competitive this way because not many people think of doing searches like this – they all head straight for the affiliate networks and don’t think of doing anything else.

Do some searches for “your niche join as an affiliate” and other searches like that. Try different variations until you find some great hits.

There are companies out there that run their own affiliate programs and don’t list them with typical affiliate networks. Again, that can mean less competition for you. And that doesn’t mean that these programs and products will be any less successful for you.

Just make sure that you are always focusing on reputable companies who you know will pay you, and on products you’re reasonably sure will convert.

Finding Products To Promote With Affiliate Marketing was originally published on Adrenaline Digital Marketing

Selling The Dream

How To Put Yourself In The Right Position To Make The Sale

Marketing simply defined, is the art of getting the sale. But before any sales can be made there is work to be done…

The process can easily be broken down into three steps. Each step requires a different strategy to move a prospect into the next step. Do it right, and you can take someone who didn’t even know they needed your product into a customer.

Do this wrong, and they will still end up buying. But they won’t be buying from you…

People need three things to happen before they will buy something from you. The first thing is the most important. They have to actually want what you have to offer.

For example, let’s say you sell automobile insurance. What kind of luck do you think you will have with that nice Amish couple down the road?

Yea, good luck with that…

That’s why this comes first. If you want to make sales, you have to give them what they want.

The No. 2 thing is they have to have the funds, possess the disposable income to purchase the product you are offering.

This time you would be a Ferrari salesman, so you would say this to the man drooling over the latest model “She’s a beauty isn’t she and fast…  You know you want it. Take it for a spin and we’ll get the papers started.” But they’re like, “I’m on welfare. I only make $16,000 a year.” Despite the fact that he really, really, really wants the car badly, he can’t afford it.

The best way to make sales is to give people what they want.

Your job is to to offer whatever that is to them in a package that they can afford. Often what people can afford is relative to the importance they place on solving a problem.

People will say, “I can’t afford x-amount” when they really can. Other people will find ways to make it happen if it’s just a bit beyond their means, and they’re motivated to own this.

There is a limit to how far you can go,if you make something so expensive that your target audience has no possibility of owning it, then you won’t make sales unless you lower the price. I bet there’s plenty of things you’d like to have you can’t afford. Don’t feel bad, me and most other people are the same way…

So that’s No. 2.

No. 1 — they have to want what you’re offering; 2, they have to have the money; but no. 3 is the one that will make or break the situation.

Say you walked up to me and said, “Look, Stephen, I know how much you love Vettes, especially 67 Stingrays. So I’m going to sell you my numbers matching 67 Corvette Stingray. And because I know you’re on a budget, it’s only going to cost you $3,000.”

Then I’ll reply, “Back that up a second here. I’m having a hard time believing you are willing to part with such a rare car for practically nothing. That’s way too good to be true. Can you show me the car?  Then you say, “No, really, just trust me. I wouldn’t lie to you.”

Well guess what? I’m not going to buy because I don’t believe you…

Net result: you have to make any claims believable or you still won’t be able to get a single sale even if someone wants what you’re offering and also has the money to purchase it.

This is the place where most sales are lost. It’s a credibility thing. The seller is failing to overcome skepticism. In the next few posts we will look at some ways to do just that.

Selling The Dream was originally published on Adrenaline Digital Marketing

WP Site Accessibility Solution

Own A Site That Gets US Traffic? Then What You Don’t Know Could Cost You $50,000!
barrier-419744_1280

Lets take a moment to talk about something very important to anyone who has a website that gets traffic from the US.

I’m talking about Accessibility.

There is a law that was passed quite a few years ago called the Americans With Disabilities Act. It’s commonly known as the ADA. The law deals with requirements for making public resources available to those suffering from disabilities such as blindness, seizures or epilepsy, basically any physical disability that prevents them from doing things as most others can.

When most of us of think of compliance to this law, (myself included until very recently) we think of things like wheelchair ramps for places with stairs and things like that. In fact, the ADA covers far more than that.

Like what, you ask? Well how about pretty much the entire Internet. According to the ADA, anyone who creates a site that targets US residents is responsible for making sure that the site is fully accessible.

Not complying with Section 508 of the Department of Justice’s ADA Standards for Accessible Design could expose your company to hefty fines, the risk of expensive criminal and civil litigation and give your company a bad reputation with the disabled.

Websites that don’t meet WCAG 2.1 AA accessibility standards can be fined up to $50,000 for an initial violation and up to $100,000 for a second, plus the possibility of paying even more for any compensation of damages awarded in a court case.

Unlike the GDPR where you are notified of a violation and given a chance to comply before you are fined the ADA fine for a first offense is non negotiable. No warning, just a notification that you are in violation and have been fined.

inclusion-2731340_640If that alone isn’t enough enough to motivate you to become compliant then how about the potential revenue you’d be missing out on by ignoring one fith of the total US population? According to the Center For Disease Control (CDC) one in five people living within the US have some sort of disability.

Several big brands have already been sued because of accessibility issues with web based content.

Which is a shame, because there’s an awesome resource available to all site owners that can solve the problem with ease.

UserWay.org has produced a widget that works with all major content management systems and even HTML sites to instantly make your site ADA compliant. There is no cost, you simply create a free account on their site then grab the appropriate widget for your site.

Just watch the video to see how easy it is for WordPress users.

 

WP Site Accessibility Solution was originally published on Adrenaline Digital Marketing

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