WP Site Accessibility Solution

Own A Site That Gets US Traffic? Then What You Don’t Know Could Cost You $50,000!

Stephen Brown here and I want to take a moment to talk to you about something very important to anyone who has a website that gets traffic from the US. I’m talking about Accessibility.

There is a law that was passed quite a few years ago called the Americans With Disabilities Act it’s commonly known as the ADA. The law deals with requirements for making public resources available to those suffering from disabilities such as blindness, seizures or epilepsy, basically any physical disability that prevents them from doing things as most others can.

When most of us of think of compliance to this law, (myself included until very recently) we think of things like wheelchair ramps for places with stairs and things like that.

In fact, the ADA covers far more than that. Like what, you ask? Well how about pretty much the entire Internet. According to the ADA, anyone who creates a site that targets US residents is responsible for making sure that the site is fully accessible.

Not complying with Section 508 of the Department of Justice’s ADA Standards for Accessible Design could expose your company to hefty fines, the risk of expensive criminal and civil litigation and give your company a bad reputation with the disabled.

Websites that don’t meet WCAG 2.1 AA accessibility standards can be fined up to $50,000 for an initial violation and up to $100,000 for a second, plus the possibility of paying even more for any compensation of damages awarded in a court case.

Unlike the GDPR where you are notified of a violation and given a chance to comply before you are fined the ADA fine for a first offense is non negotiable. No warning, just a notification that you are in violation and have been fined.

If that alone isn’t enough enough to motivate you to become compliant then how about the potential revenue you’d be missing out on by ignoring one fifth of the total US population? According to the Center For Disease Control (CDC) one in five people living within the US have some sort of disability.

Several big brands have already been sued because of accessability issues with web based content.

Which is a shame, because there’s an awesome resource available to all site owners that can solve the problem with ease.

UserWay.org has produced a widget that works with all major content management systems and even HTML sites to instantly make your site ADA compliant. There is no cost, you simply create a free account on their site then grab the appropriate widget for your site.

Watch the video to see how easy it is for WordPress users.

Gumroad Review, What It Is, Who It’s For, How Much It Costs.

This video review of Gumroad covers…

-What Gumroad is
-How Gumroad looks and works
-How much Gumroad costs
-Gumroad’s strengths
-Gumroad’s weaknesses
-Who Gumroad is perfectly suited for and why
-What alternatives to Gumroad you should consider if Gumroad does not sound like the perfect fit for you

Keep in mind, components of this review are based on my opinions, which were formed while I used Gumroad and other ecommerce software to sell products online. These opinions are subject to change, especially as Gumroad continues to polish their product!

Gumroad Review, What It Is, Who It’s For, How Much It Costs. was originally published on Adrenaline Digital Marketing Blog

How to Start an Online Business in 2020

Starting my online business was seriously one of the BEST things I’ve ever done for myself and my family. While it took some hard work (and a lot of trial and error!) to turn into a success, it’s ultimately given us so much flexibility and freedom — not to mention been a great source of income.

Today, I want to show you how YOU can start your own online business. It doesn’t have to be complicated! Anyone can do it if they put their mind to it and do the work. (You’re no exception!)

How to Start an Online Business in 2020 was originally published on Adrenaline Digital Marketing Blog

5 Sales Page Formatting Tips That Will Seriously Level Up Your Copywriting

SO… you’ve been studying copywriting tips, techniques, and templates for MONTHS now, and maybe you’ve even started writing some landing pages, emails, or sales pages… 
But there’s just one thing that’s holding you back from adding that piece to your portfolio or sending it over to your client…
Your copy looks like a hot mess.A brain dump of story, headlines, bullets and benefits that, albeit genius, follow no real format or flow…
And you’re wondering how to make your final copy glossy, saucy and posse-approved!
Well, that is exactly what I’m going to show you today.

This week I’m doing something I have NEVER done before. I am going to share my screen and let you look over my shoulder as I show you how I present, format, and edit my Sales Pages.

5 Sales Page Formatting Tips That Will Seriously Level Up Your Copywriting was originally published on Adrenaline Digital Marketing Blog

6 Selling Techniques to Increase Sales Without Forcing People

6 Selling Techniques to Increase Sales Without Forcing People was originally published on Adrenaline Digital Marketing Blog

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