Adrenaline Digital Marketing

Design a Customer Centered Sales Process

How to Design a Customer Centric Sales Process | Sales as a Science #3 | Winning By Design

Design a Customer Centered Sales Process was originally published on Adrenaline Digital Marketing

Build Your List with a Free Opt-in Lead Magnet (List Building Tips Series)

Build Your List with a Free Opt-in Lead Magnet (List Building Tips Series)

Build Your List with a Free Opt-in Lead Magnet (List Building Tips Series) was originally published on Adrenaline Digital Marketing

Create A Digital Product | Why Digital Product Selling Is One Of The Best Ways To Make Money

Create A Digital Product | Why Digital Product Selling Is One Of The Best Ways To Make Money

Create A Digital Product | Why Digital Product Selling Is One Of The Best Ways To Make Money was originally published on Adrenaline Digital Marketing

How To Use Affiliate Marketing In Your Business

How To Use Affiliate Marketing In Your Business

There are affiliate marketers out there that run dozens, if not hundreds, of sites, but today, let’s focus on your existing blog and ways you can harness the power of affiliate marketing.

Your goal might be simply to generate some side income. Or perhaps you are thinking bigger and want to turn your blog into a money-making machine. Either way, you’ll want to weigh your options. Maybe you’ve heard about affiliate marketing as an option, but aren’t sure it’s the right fit for you.

First off, you might be one of those people who are slightly uneasy when they hear the term affiliate marketing. But, if done right, in ways that always keep your customers’ needs in mind, it can become a profitable new income stream. It’s a simple concept. You are a reseller. You share or write about someone else’s product or service and if a reader clicks on the link and purchases it, you make a percentage of the sale.

00:28 – What is affiliate marketing?
01:28 – Getting started with affiliate marketing
02:28 – Tapping into the community
03:42 – Choosing the right affiliate
04:27 – How to get paid while you sleep
05:17 – Where to promote affiliate links
06:46 – How much is too much?
07:05 – Legal disclosures

Let’s dive in and gain a better understanding of how to start affiliate marketing.

Community, fans, and traffic: these three are essential to the success of your startup efforts in affiliate marketing. It is best if you focus on all three, but they can stand on their own as well. As your blog grows, you have built your own community. You might generate a lot of conversation through blog comments. It might even have an external community, such as a Facebook group, where you funnel members through to your site.

Whatever the case, your community is committed to your content and can be a perfect vehicle to help you start affiliate marketing. These are the people who know and trust you. They depend on you for solid, helpful information. They might have become such loyal fans that when they want to purchase a specific product or service, they will seek you out first to see if you have an affiliate link. This happens to us and it’s the definition of a true fan.

You want to promote products and services that reinforce what your blog is about.

Choosing your affiliates
Your credibility is on the line here. Be selective. Don’t start creating posts just so you can add a dozen affiliate links within them. If you’re worried about finding an affiliate partner that matches your needs, you might be surprised to learn how many products and services have affiliate programs. It’s pretty amazing. You can find several affiliate opportunities on large sites. The other option is by site and/or vendor, as smaller companies frequently run their own affiliate programs.

As you choose to move ahead, you will want to know your affiliate partner’s policies on the following:

Commissions
Most are based on a certain percentage of the sale, which might vary. And once you start having success with a program, you can contact them to negotiate a higher percentage.

Payout
Some pay a straight, one-time percentage. Others do it on a scale, meaning, the more you sell in a given period, the higher your percentage usually goes.

Tracking with cookies
If an affiliate uses cookies, they will allot a specific time period. For example, if the cookies have a 30-day span, that means once a reader has clicked your link, if they return to the site within 30 days and make the purchase, you will still get credit.

Payment
Affiliate payments might come to you via PayPal, direct deposit or some other method. Also, do not expect immediate payment. Most sites have a waiting period, say two to three months, to be sure the customer does not ask for a refund.

Used properly, affiliate marketing is another legitimate way to bring in an income stream. Find what works for you and your readers, and you’ll be on your way to making significant inroads in monetizing your blog.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

How To Use Affiliate Marketing In Your Business was originally published on Adrenaline Digital Marketing

How To Build A Tribe Of Loyal Clients & Customers

How To Build A Tribe Of Loyal Clients & Customers

On this episode, we’re talking about why I drove two hours just to get a cookie and how to build a tribe of customers.

My name is Adam Erhart, and welcome to the Modern Marketing Show, where we take different marketing tactics, tools, tips, and strategies, and break them down into bite-size, actionable clips that you can use to take your business to the next level.

Now, you may be wondering why I’m standing out here freezing in the rain just to get a good cookie. Well, stick with me, and I’ll show you in just a second.

All right, so we’re in the car, and we’re driving about an hour away just to get a cookie. So, all in all, it’s about a two-hour round trip, and again, just for a cookie.

Now granted, these cookies are pretty good, but that’s not the only reason that our family likes to make these outings to some of our favorite spots.

What is it about these businesses that prompts such loyalty and builds such, sort of loyal ‘brand ambassadors’, that keep either driving good distances or booking so far in advance?

Basically, filling up their business with those loyal customers.

First, got to get those cookies.

All right, so here we are at the bakery.

Now, we’ve got cookies in store, so I’m going to make this quick.

Anyways, point number one, is that you want to be remarkable.

It’s a really old-fashioned bakery, so it’s a really kind of eclectic mix between old on the inside and new on the outside.

It’s essentially just worth talking about.

Essentially what it makes is for a remarkable business.

Point number two: you want to be consistent.

Now, I’ve got a few places that I absolutely love, but sometimes the hours of availability aren’t always what you’re expecting.

Which means, you’ll show up and they’ll be closed, or they’ll carry different hours.

With this place, you always know what you’re going to get, which means they have consistently, the same hours.

They have consistently, the same kind of products.

You know when we’re going to be driving two hours just for a cookie, that those cookies are going to be in stock.

That’s important if you want to build a loyal following.

The same comes with your marketing, and with your content.

With anything else you’re putting out there: You have to be consistent.

The next thing is that you need to be authentic, which means staying true to your brand, and to your business, and to what you stand for.

They’re authentic to themselves and to those that they serve.

The last and final piece of the puzzle is, you need to be patient.

These successes don’t happen over night.

Consistently delivering an authentic experience in a remarkable way.

A quick recap of everything we talked about:

To build a loyal tribe of customers that want to come back to your business again and again, you want to be reliable, you want to be consistent, you want to be authentic, and you want to have patience.

How To Build A Tribe Of Loyal Clients & Customers was originally published on Adrenaline Digital Marketing