You’re probably asking this question because you’re probably surrounded by a bunch of businesses who are selling the exact service as you. There is a lot of competition and getting customers is getting harder and harder. But if you’re asking what makes my business unique and you know who else is asking that your potential customers. When they don’t know how to tell your business apart from other businesses, they use the only thing they have to compare your business — price.
In this short video I’m going to share how to get customers who are ready to work with you even if you’re not the cheapest service provider. Your unique selling point doesn’t have to be complicated to be perfect. A good Unique Selling Proposition sets you apart with ease.
Some of the most famous USPs include Zara, Xbox, Clothing, Zappos, Xerox, and BMW. I show small biz examples that will work for your budget. So watch this video.
Let’s talk about some more cold email case studies because cold email is dead in 2020. Right? I love hearing people say x channel is dead. Do you know what’s going to be dead? Facebook ads are going to die before the email dies. People have been using email since the late 80s, and people still make cold calls. Everything still works, but what I love and what I talk about so many times on this channel is cold emails specifically. Using cold emails to book meetings with the golden goose companies between 5 million dollars and 150 million dollars in revenue because they’re the easiest to sell to. And they pay you ten times more than local mom and pop businesses. That’s what I like to target, so let’stalk about some case studies.
My agency friends claimed to generate response and measure all sorts of things, is that Direct Marketing? Today, nearly every ad, email and banner is designed to generate a measurable response – are we getting smarter?